This map is based on the annual sales data from Marksline. Other sources where used for Greece and Saudi Arabia.
It comprises the market shares of the VW, Mercedes-Benz, Audi, BMW, Porsche, Opel/Vauxhall and smart. Skoda and SEAT are also included as they are not just owned by VW but their models are almost identical to VW models and share the same designers and parts suppliers. Are excluded Mini Cooper, Bentley, Rolls-Royce, Bugatti, Lamborghini and Ducati, which, although German-owned, are still considered completely foreign car makers.
Marketshare of French cars sold in 2019
This map is based on the annual sales data from Marksline. Other sources where used for Greece and Saudi Arabia.
The French car manufacturers are Renault, Peugeot and Citroën. Dacia is owned by Renault but it is not included here as it is historically Romanian, still manufactured and headquartered there and the style is not French.
Marketshare of Italian cars sold in 2019
This map is based on the annual sales data from Marksline. Other sources where used for Greece and Saudi Arabia.
Italian cars are dominated by Fiat, which makes up about 90% of all Italian car sales outside Italy, followed by Alpha Romea and Lancia. Luxury Italian cars represent less than 0.1% of the market in any country, except in Italy where they amount to 0.3% of the market.
Marketshare of Japanese cars sold in 2019
This map is based on the annual sales data from Marksline. Other sources where used for Greece and Saudi Arabia.
It includes the market shares of Toyota (+ Lexus), Honda, Nissan (+ Infiniti), Mazda, Mitsubishi, Subaru, Isuzu and Datsun.
Marketshare of American cars sold in 2019
This map is based on the annual sales data from Marksline. Other sources where used for Greece and Saudi Arabia.
The vast majority of American cars in Europe are Fords (most popular in the UK and Turkey). Jeep sales amount to 0 to 0.5% in most countries except for Italy (4.3%) due to the fact that Jeep is now part of the Fiat Chrysler Group. Tesla sales are usually under 1%, except in the Netherlands (6.9%) and Norway (13.2%), where EV are hugely popular. All other US car makers combined amount to less than 0.1% of the European market.
Marketshare of luxury cars sold in 2019
This map is based on the annual sales data from Marksline.
It is not easy to determine what exactly qualifies as a luxury car (as opposed to premium or just expensive). For example a Toyota Hilux pickup truck cost as much as a Porsche, but it is definitely not a luxury car. Volkswagen makes luxury cars (e.g. the Aerton and Touareg), but that's only a small part of all their models. Mercedes-Benz, Audi and BMW makes mostly premium or luxury vehicles, but also have smaller models. As the statistics I have are by car maker and not by model, I have decided to include Mercedes-Benz, BMW, Audi, Porsche, Maserati, Volvo, Jaguar, Land Rover, Tesla, Jeep, Lexus, Infiniti, and of course the truly luxury brands like Bentley, Rolls Royce, Aston Martin, Bugatti, Ferrari, Lamborghini, and so on, although the latter only represent 0.1% of the market.
The high percentages in Norway and Sweden are explained by the high market share of Volvo (7.1% and 18.3% respectively) and in Norway's case also Tesla (13%). Portuguese people buy surprisingly lots of expensive cars compared to their GDP per capita (lower than Czechia).
For comparison's sake, the market share of these luxury car makers is 8.1% in the USA and 4.6% in Japan.
